After a successful launch year, we noticed the airline had grown a small, but passionate fan base. We built on the fervor of these early adopters by officially inviting them (and all their friends) to be a part of our movement, aka Flydealism. The bold graphic quality of the campaign borrowed cues as much from futurism and early space race propaganda as it did from more recent political revolutions. But, the tongue-in-cheek language made it clear that despite our strong beliefs in a better way to fly we were not taking ourselves too seriously.


We designed the various “flight suits” from scratch right down to the buttons and zippers. We were blending styles and influences from early air and space travel to military uniforms.




Handpainted by the infamous Collossal in NYC
Design: Greg Hathaway / Writing: Michael Flannery / Photography: Mark Zibert