To help announce Virgin’s new mileage sharing program, the three Virgin airlines (America, Atlantic and Australia) asked for a press-worthy idea that would somehow incorporate the one market they all share, Los Angeles. We pitched them the idea of a film made entirely at 35,000 feet aboard their three airlines. Far from a commercial for the airlines, the film Departure Date written and directed by Kat Coiro is a story of chasing love around the world. In addition to the film, there were contests for trips, advertising promoting the three airlines and a centralized site for the three brands. Many people worked to make this one-of-a-kind project come to life over the course of a year and a half, not the least of whom are the folks at Virgin Produced.
