Pella asked us to refresh their 100-year old brand and relaunch them into the crowded home goods market. Pella wanted to regain momentum as an innovative and premium company and evolve its perception to be a brand of desire. Beyond our brand campaign creative work, Pella has continued to look to Eleven as a strategic and creative partner to bring their brand to life including experiential stunts, and the design of the 250 showrooms nation-wide.





Television Director: Thibault Debaveye / Production: Hey Baby / Writer: Jack Harding / Producer: Sophia Pellicoro // Print Photographer: Matthew Williams / Writer: Sarah Bengard / AD: Mike Butler / Producer and Art Buyer: Jeannine Giordan // Collateral Writer: Shannon Roy / Designer: Adriana del Mar // Print 2016 Photographer: Chris Ozer / Writer: Jack Harding / Producer and Art Buyer: Jeannine Giordan