As the snow melts every year, Northstar-at-Tahoe starts prepping the mountain for the summer season of fishing, golfing, hiking and mountain biking. A true 4-season resort, Northstar needed a fun way to remind people that summer offers even more activities than winter on the mountain. We played off the misconception that ski resorts are inactive and closed during summer months by developing a fictitious pair of diehards, the only members of Northstar’s Summer Ski and Snowboard Team.