How do you get people to understand the value of meat that costs 300% more? You create a brand ID that looks as good as the meat tastes. For Grass Roots Farmers Co-op, we started by enhancing their existing photography to make raw meat more appealing. We then created a look and feel that elevated them above an extremely competitive category. A new logo and a visual identity that represents their connection to the Earth. We gave them a new voice as well, that communicates the intentionality that goes into every step of their process. And now? Grass Roots Farmers Co-op has a brand identity as premium as the products they sell.
