Dignity Health is widely known for their holistic care of people. While their state-of-the-art facilities throughout the country enable them to provide the best medical care, their teams are also trained in the art of providing humankindness. And, while many hospitals would make the same promise, most fail at delivering on this most basic human need. Our biggest challenge was to deliver this truth in a way that a public wary of hospital advertising would believe.
Art Direction: Matthew Wakeman / Writing: Rob Thieman
Direction: Chris Newman / Production: Chris Caceres